For 69 years, The Lingerie Shoppe has provided its customers with keen insight and good taste in stocking the finest labels in personal wear, sleepwear, and lingerie. Birmingham residents know to come to us for a great selection of products from around the world. Established in 1946, The Lingerie Shoppe has become a living institution in Mountain Brook Village as one of the most charmingly distinctive shopping villages in the South. The Lingerie Shoppe has served multiple generations of Southern women, establishing its own culture and legacy, its own unique past, present and future in Our customers. The Lingerie Shoppe has secured its rite of passage, having been entrusted from time to time to a new generation of Southern women owners who have always shared the same insights and abilities necessary to maintain the Shoppe’s special Southern personality and provide quality sleepwear and bridal lingerie. Our customers benefits from a staff dedicated to tradition and customer satisfaction. Betty McMahon and Brenda Meadows acquired The Lingerie Shoppe in 1988. Ten years later, Betty retired and Brenda has continued the tradition of providing discerning women, their mothers, their daughters and granddaughters with lingerie of timeless allure.